Most of us use credit/debit card at the check out counter. The sales receipt machine should be able to read the issuer of the card and then target advertisement from that banker.
May be, we should go one step further. The bank should be able to send a customized advertisement or offer to the card holder on the back of the receipt. This can even come real-time.
This concept is already practiced by HEB. If you purchase a baby food from GERBER, the system prints out separate discount coupon for a similar product from HEB's own brand.
Showing posts with label Target Marketing. Show all posts
Showing posts with label Target Marketing. Show all posts
Tuesday, October 7, 2008
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