Most of us use credit/debit card at the check out counter. The sales receipt machine should be able to read the issuer of the card and then target advertisement from that banker.
May be, we should go one step further. The bank should be able to send a customized advertisement or offer to the card holder on the back of the receipt. This can even come real-time.
This concept is already practiced by HEB. If you purchase a baby food from GERBER, the system prints out separate discount coupon for a similar product from HEB's own brand.
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I just read this post. Btw, that concept has a flip side as well - consumer privacy related issues and many consumers preferring not to be 'targetted' by a barrage of advertisements or being 'tracked' by your bank (or their associates and partners) whereever they go. However, it is really a good idea and banks can use it diligently with the permission from their customers and assuring them not to 'abuse' this concept.
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