Analytics Initiatives in Financial Services

Large financial services companies have similar analytics efforts being carried out by various departments for achieving their own objectives. However, the teams have to work together and sync up periodically to learn best practices from each other. It must also present a view of how these efforts are complementary yet unique and how they all collaborate to meet the overall corporate objectives. One of the ways to present these initiatives to the senior management could be as follows:

Initiative A: Who to target?: This model may define the audience to target based on their perceived potential

Initiative B: How to target?: This model may define the best possible ways to reach to the target audience, like the most effective channel

Initiative C: When to target?: This model may define when is the right time to target; e.g. targetting when someone has a baby with a life insurance policy

Initiative 4: What to target: This initiative may define the best product to target with

Initiative 5: Where to target: This initiative may define the best possible location to target them; is it their home computer or a branch near their home or on their mobile phone.